X factor, the name of the contestant is revealed by the gravelly voiced announcer, trying to make the everyday name sound somewhat sexy. "Finooola!" he will say in his best cinema trailer guy accent and the young girl from Newcastle will throw back her red hair and look seductively at the camera. But when she is eliminated on Monday will return to her checkout job and ask anyone who comes in have they a clubcard. Or take any boyband. The same shaping and tough look as if they will kill anyone who buys their music. What is the marketing sense behind this?! Dont these people want to be liked? Dont you want your audience to actually vote for your survival? Dont you need our empathy to help you endure this endless road of rejection you are on?
I mean what happened to an old fashioned smile? Surely this is the best way into peoples hearts and minds. Instead of a face which might suggest that when we go to bed tonight they will be waiting.....at the end of your bed standing sideways with their four mates....arms folded of course.